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Aesthetic, a new fashion company, has just launched a cool app that’s like having your own personal fashion detective at your fingertips. Using AI technology, this app helps you identify and shop for clothes you spot on social media but can’t seem to find anywhere else.
How it Works
Imagine you’re scrolling through Instagram and you see an outfit that catches your eye. Instead of endlessly searching for it online, just send a link to the post via direct message to the Aesthetic account on TikTok or Instagram. Their fashion concierge, Alma, will magically send you a link to view the outfit on their website, where you can shop the look or save it to your personal collection board called Lookbook.
The Big Picture
CEO LJ Northington had a lightbulb moment when he realized the power of aesthetics on social media. He envisions creators monetizing their unique styles through the app, connecting with fans on a whole new level. Aesthetic has already caught the eye of investors like Slow Capital and Zeal Capital Partners, and even received support from the Google Cloud AI startup program.
Meet the Mastermind
Before diving into the fashion world, Northington had a different dream of becoming an NFL player. However, his path led him to business development and strategy, where he found his true calling. With a background in psychology from Harvard, he understands the psychology behind consumer habits and motivations, making Aesthetic more than just an app – it’s a social experiment in fashion.
So, next time you’re struggling to find that perfect outfit, let Aesthetic be your fashion detective and help you crack the case!
