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YouTube announced a change in how it counts views on YouTube Shorts, providing creators with a better understanding of their short-form content performance. Instead of views being counted after a certain number of seconds, now they will be counted each time a Short starts to play or replay.
Why the Change?
Creators expressed a desire to know how often their Shorts are actually seen, prompting YouTube to make this adjustment. This update allows creators to showcase the full extent of their reach, enabling them to inform their content strategy and attract potential brand partners.
Aligning Metrics
With this update, YouTube Shorts aligns its metrics with TikTok and Instagram Reels, tracking the number of times a video starts or replays. This change permits creators to better understand the performance of their short-form videos across multiple platforms.
Creators still interested in the original Shorts metric can access it through “Advanced Mode” in YouTube Analytics. The metric, now labeled as “engaged views,” will continue showing how many viewers choose to continue watching their Shorts.
This alteration will not affect creators’ earnings or eligibility for the YouTube Partner Program, as both will still be based on engaged views rather than the updated metric. The change will take effect on March 31.
