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With the recent announcement of X CEO Linda Yaccarino stepping down, the popular text-first social networking company is feeling the heat from its competitors.
## User Decline and Growing Competition
X has seen a 10% decline in daily active users compared to last year, according to data from Sensor Tower. While still ahead of Meta’s Threads and Bluesky, the gap is narrowing.
## Threads Catching Up on Mobile
Threads is quickly gaining ground on X, with its mobile app seeing significant growth in daily active users. X still maintains a lead due to its strong web presence.
Overall, X boasts higher user engagement and loyalty, with users spending an average of 31 minutes per day on the platform compared to Threads’ 8 minutes.
## A Battle of Tech Giants
Despite X’s size advantage, Threads is seeing stronger growth, driven by new features and ties to Meta’s other apps. Threads is also focusing on expanding its ads ecosystem for monetization.
While X’s ad business has improved under Yaccarino’s leadership, it faces tough competition from Meta and Google’s duopoly.
As the battle for social networking dominance continues, X will need to adapt to keep its edge in the market.
