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After experiencing several rounds of layoffs in 2022 and 2023, Nuro has decided to pivot its business strategy towards concentrating more on the startup’s core autonomous driving technology rather than operating a fleet of low-speed, on-road delivery bots.
The company announced its intention on Wednesday to begin licensing its autonomous vehicle technology to automakers and mobility providers, such as ride-hail and delivery companies.
## New Business Strategies
Nuro outlined two parallel go-to-market strategies:
1. **Full Level 4 Autonomous Driving Product**: Nuro will offer a complete Level 4 autonomous driving product, including AV software and hardware, to goods delivery and passenger mobility services. However, the company will no longer develop the distinctive delivery vehicles it was known for.
2. **Collaboration with OEMs**: Working with original equipment manufacturers (OEMs) and their parts and services suppliers to create automated driving products for consumer vehicles ranging from Level 2 to Level 4 driving systems.
## Autonomous Driving Levels
The Society of Automotive Engineers (SAE) defines Level 4 autonomy as a driving system capable of driving itself without human intervention in specific circumstances. Levels 2 and 3 represent advanced driving systems that can perform automated driving tasks but still require human attentiveness and intervention.
“We believe that it’s within reach to provide [L4] on personally owned vehicles, so the consumer use case of full L4 technology is what we’re most excited about,” stated Dave Ferguson, Nuro’s co-founder and president.
Nuro’s new business strategy aims to address the financial challenges of deploying and operating self-driving vehicles by offering autonomous driving technology as a service.
## Conclusion
Nuro’s shift towards licensing its self-driving technology marks a strategic move to prolong its runway and enhance its focus on developing advanced AI for autonomous driving applications. The company’s decision to pivot its business model reflects a trend in the industry towards providing autonomous driving solutions to a broader range of partners and customers.
