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With search engines cluttered with AI-generated content and SEO spam, many users are turning to Reddit for genuine and helpful answers. Recognizing this, Reddit is now aiming to elevate its search function to rival traditional search engines.
**Reddit’s CEO Steve Huffman** sees Reddit as a unique platform that offers a wealth of conversations and knowledge unavailable elsewhere. The site’s search function already boasts over 70 million weekly users, with 6 million using the AI-powered Q&A feature Reddit Answers.
**Unifying Search and Reddit Answers**
Reddit has plans to unify its core search function with Reddit Answers, expanding its availability globally. The goal is to make the search box more prominent in the app interface, ensuring that users can easily access the combined search experience.
**Enhancing User Experience**
As chat-style search interfaces become more common, Reddit believes that leveraging its vast archive of user-generated content will enhance the search experience. By providing users with relevant and trustworthy information, Reddit hopes to make its search function even more valuable.
**Positive Outlook**
In the second quarter, Reddit’s revenue surged by 78% to $500 million, showcasing its growth potential. The company has introduced new ad tools that allow marketers to utilize Reddit data for trend analysis and brand campaigns.
Overall, Reddit’s transition into a comprehensive search engine represents a significant step forward for the platform, offering users a unique and valuable search experience.
