Modash is shaking up influencer marketing by linking brands with a bunch of creators

Estonia-based startup Modash just secured a $12 million Series A led by henQ, a Dutch VC firm known for backing the “odd ones.” What makes Modash unique, according to CEO Avery Schrader, is their strong belief in influencer marketing, a space that many have lost faith in. Instead of focusing on mega influencers, Modash helps brands connect with niche content creators, believing that their smaller but engaged follower bases can have a greater impact.

Tech and VC heavyweights are joining the Disrupt 2025 agenda, including the 26-year-old Canadian CEO Avery Schrader himself, who found his way to Estonia after hearing it was becoming the “Silicon Valley of Europe.” Modash’s vision is to provide brands with an all-in-one platform for sourcing creators, analyzing campaigns, managing payments, and more, with plans starting at $199 a month.

With key clients like Estonian scale-up Bolt, Modash has found success in Tallinn, with network effects playing a significant role in its growth. The company’s founding team, including co-founder and CTO Hendry Sadrak, is primarily based in Estonia, with plans to expand their team in data engineering and customer-facing roles in North America.

As Modash prepares for its Series B round, the focus will be on international expansion and enhancing e-commerce capabilities, with Schrader splitting his time between Estonia and Canada to oversee the company’s growth. Despite the challenges in influencer marketing, Modash remains optimistic about the future of the creator economy and the potential for small creators to make a big impact.