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Meta has partnered with Midjourney to license the startup’s AI image and video generation technology, as announced by Meta Chief AI Officer Alexandr Wang on Threads. This collaboration aims to bring Midjourney’s technology into future AI models and products at Meta. Wang emphasized the importance of a comprehensive approach to deliver the best products, including top talent, a robust compute roadmap, and partnerships with industry leaders.
The Midjourney partnership is expected to help Meta compete with established AI image and video models like OpenAI’s Sora, Black Forest Lab’s Flux, and Google’s Veo. Meta had previously introduced its own AI image generation tool, Imagine, across platforms like Facebook, Instagram, and Messenger. Additionally, Meta offers an AI video generation tool called Movie Gen for users to create videos based on prompts.
This partnership with Midjourney follows Meta’s strategic moves in the AI space, including hiring top AI talent, investing in Scale AI, and acquiring Play AI. While details of the agreement with Midjourney are undisclosed, the startup’s CEO, David Holz, highlighted Midjourney’s independence without external investors. Midjourney, known for its realistic and unique AI image generation style, has rapidly grown in revenue and offers subscription tiers ranging from $10 to $120 per month.
Recently, Meta faced legal challenges from Disney and Universal over alleged copyright infringement in training AI image models. Despite these challenges, the tech industry has seen favorable court rulings regarding AI training data disputes. If you have insights or confidential information on the AI industry, reach out to Rebecca Bellan at rebecca.bellan@techcrunch.com or Maxwell Zeff at maxwell.zeff@techcrunch.com for secure communication via Signal. Your feedback is valuable in shaping TechCrunch’s coverage and events, so participate in the survey for a chance to win a prize.
