Perplexity CEO Proposes AI Company's Services as Replacement for Striking New York Times Staff

The CEO of AI search company Perplexity, Aravind Srinivas, has offered to cross picket lines and provide services to mitigate the effect of a strike by New York Times tech workers. The NYT Tech Guild announced its strike Monday, after setting November 4 as its deadline months earlier. The workers represented provide software support and data analysis for the Times, on the business side of the outlet. They have been asking for an annual 2.5% wage increase and to cement a current two days per week in-office expectation, among other things.

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Picketers demonstrated in front of the NYT building in New York as negotiations continued. Meanwhile, on X, formerly known as Twitter, Perplexity’s CEO offered to step in for the striking workers. Replying to Semafor media editor Max Tani quoting the publisher, Srinivas wrote: “Hey AG Sulzberger @nytimes sorry to see this. Perplexity is on standby to help ensure your essential coverage is available to all through the election. DM me anytime here.”

Many on X immediately castigated Srinivas for acting as a scab — a derogatory term for people willing to perform the jobs of striking workers. It is widely considered a disreputable behavior in matters of labor and equity. By undercutting collective action, scabs limit the ability of workers to bargain with those in positions of power. Srinivas may simply be trying to make sure people have the information they need on election day. The company has lately unveiled its own elections info hub and map. But to offer its services explicitly as a replacement for striking workers was bound to be an unpopular move.

Though TechCrunch asked Perplexity for comment, Srinivas responded to TechCrunch’s post on X saying that “the offer was *not* to ‘replace’ journalists or engineers with AI but to provide technical infra support on a high-traffic day.” The striking workers in question, however, are the ones who provide that service to the NYT. It’s not really clear what services other than AI tools Perplexity could offer, or why they would not amount to replacing the workers in question. (However, in response to the clarification, we have opted to change the headline to reflect the claim that this offer was not necessarily specific to AI services.) The NYT and Perplexity aren’t exactly on the best of terms right now. The Times sent Perplexity a cease and desist letter in October over the startup’s scraping of articles for use by its AI models. In a conversation last week with TechCrunch, the normally outspoken CEO declined to define “plagiarism.”