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Flash, the payment management service that tracks all your online purchases, announced Tuesday its entry into the U.S. market, giving American customers the ability to manage all of their spending in one place while also earning rewards, such as gift cards and cash back.
Expanding into the U.S. Market
The U.S. is home to many big spenders, making it a strategic choice to launch the app here. The Census Bureau of the Department of Commerce estimates that online shopping in the U.S. brought in about $291.6 billion during the second quarter of 2024. It estimated that total retail sales amounted to roughly $1.8 trillion. Projections for the global e-commerce market are also promising, with estimates suggesting it will surpass $6 trillion this year.
Flash App Features
The app was previously only available to users in India. Flash, available now to download on both iOS and Android devices, lets you centralize all of your online purchases into one place, while also letting you track multiple shipments, receipts, and your entire order history for the year. By connecting your email to the app, it compiles all the messages sent from brands to create an overview of where you shop, how much you spend, and which brands you frequent the most. It also categorizes your spending into separate areas such as shopping, travel, food and groceries, and entertainment. The insights feature could help you budget more effectively and gain a clearer understanding of your spending habits.
Earn Rewards with Flash
Additionally, when you place new orders through various brands, such as Amazon, Booking.com, DoorDash, Instacart, Target, and Walmart, you’ll earn points that can be redeemed for $5-$100 gift cards. With the free version of the app, you earn 10 points for every order and 100 points for flights and hotels. If you opt for the paid plan, you can earn five times the number of points.
Flash Plus Plan and Future Plans
The app is free to download; however, if you upgrade to the Flash Plus plan for $49/year, you’ll receive an email ID (@flash.co) to get a dedicated smart inbox that you can use for all shopping-related emails. The subscription also includes AI-powered spam protection, advanced tracking features, and other benefits.
Founded by Flipkart’s former senior vice president, Ranjith Boyanapalli, the India-based startup got its start in 2022, when Boyanapalli realized how flooded his email inbox had become with promotional messages from brands. The company has always planned to expand into additional markets, with the U.S. being a clear choice. Boyanapalli noted that Flash’s U.S. app has been tested by around 200 beta users, with plans to launch a global version in mid-June 2025. The company also aims to raise new capital to support its expansion in the U.S., scheduled for the first quarter of 2025.
