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Instacart Launches New Drinks and Snack Delivery App Fizz
Instacart recently announced the launch of Fizz, a new drinks and snack delivery app designed for parties and get-togethers. The app, restricted to users aged 21 and over, allows hosts to create a party cart where guests can select and add items they would like to contribute. This feature eliminates the need for bill-splitting, as each guest pays for what they add to the cart.
Diversifying Revenue Streams with Fizz
With the introduction of Fizz, Instacart aims to expand its revenue streams and attract new customer demographics. The social aspect of party planning within the app appeals to a younger audience who may not typically use Instacart for their grocery needs.
Focus on Drinks and Snacks
Unlike Instacart, which covers various categories like grocery, restaurant, retail, and express partners, Fizz is focused solely on drinks and snacks. Users can purchase items such as beer, seltzer, chips, dip, and party supplies. Additionally, purchases earn users “Snack Bucks” that can be used for discounts on snacks.
Addressing Evolving Social Dynamics
Instacart developed Fizz in response to changing social norms, where younger generations prefer to share the costs of gatherings and ensure everyone’s dietary needs are met. The app provides a convenient and affordable way to plan events while accommodating various preferences.
Integration with Partiful
To streamline event planning, Fizz has been integrated into the Partiful app, allowing hosts and guests to easily create a party cart within the event invite. This collaboration aims to simplify the process of stocking up for gatherings and catering to individual tastes.
Capturing the Attention of Gen Z and Millennials
Instacart’s launch of Fizz follows the shutdown of Uber’s alcohol delivery service Drizly, signaling a shift towards incorporating a social element in delivery apps. By focusing on snacks and party supplies, Fizz targets a different market segment and seeks to engage younger consumers in a unique way.
Fizz ensures compliance with local laws and regulations regarding the sale of alcohol. The app is currently accessible in several states across the United States, including Alabama, Arizona, California, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Iowa, Kentucky, Louisiana (certain areas), Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nebraska, New Jersey, New Mexico (certain areas), New York, Nevada (certain areas), North Carolina, Ohio, Oregon, Texas, Tennessee, Virginia, Washington, and Wyoming.
