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Apple has just revealed impressive figures regarding the protection of app developers and consumers from fraud on its App Store. Over the past five years, the company has thwarted more than $9 billion in fraudulent transactions. In 2024 alone, Apple blocked $2 billion in fraudulent transactions and prevented nearly 2 million risky app submissions from being published.
The release of these numbers right before the annual Worldwide Developers Conference (WWDC 2025) serves as a stark reminder of the risks developers face when trying to handle mobile payments independently. Following Epic Games’ recent legal victory against Apple, U.S. app developers can now link to alternative payment methods within their apps, bypassing Apple’s commission.
Despite major apps like Fortnite, Spotify, and Amazon Kindle embracing this change, smaller developers may still be hesitant due to the potential risks involved in managing their own payments. Apple’s App Store, operating in 175 regions globally with over 813 million visitors per week, boasts a significant track record in preventing fraud.
Moreover, Apple highlighted that transaction fraud is just one type of risk it safeguards against, such as personal data theft, fraudulent accounts, and app piracy. In 2024, Apple terminated over 146,000 developer accounts and rejected 139,000 developer enrollments due to fraud concerns. The company also blocked over 10,000 illegitimate apps on pirate storefronts.
Under the EU’s Digital Markets Act, users can now access alternative app stores offering apps prohibited by Apple’s policies. However, Apple warns developers that these stores often facilitate piracy, putting developers at risk. The company also thwarted 4.6 million attempts to install apps from unauthorized sources.
Apple emphasizes that its App Store commissions not only cover payment processing but also provide security, hosting, distribution, and fraud prevention. Smaller developers, even those benefiting from the reduced 15% commission, may not see financial advantages in managing their own payment systems.
In conclusion, Apple’s detailed metrics on App Store operations aim to reinforce the benefits of choosing the platform, despite the increasing competition in the app market.
