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AI social media vetting startup Ferretly just secured $2.5 million in seed funding and is rolling out a fresh platform aimed at screening election personnel. Founded in 2019, Ferretly taps into AI to scour social media and online data to uncover potential risks and behaviors that traditional background checks might miss.
### The Brainchild Behind Ferretly
Darrin Lipscomb, the mastermind behind Ferretly, previously founded software startups Pipestream and Avrio, which were later acquired. Lipscomb emphasizes that Ferretly helps hiring managers ensure that the individuals they hire align with their company values, preventing any unwanted surprises down the line.
### Unveiling the Election Personnel Screening Platform
With the 2024 presidential election on the horizon, Ferretly is introducing an Election Personnel Screening Platform to vet candidates, poll workers, canvassers, and other election staff to mitigate the risks of disruptive behaviors. This platform scans for digital red flags like hate speech, inflammatory rhetoric, questionable conduct, and connections to extremist groups.
### Enhanced Image Classification Tool
Ferretly has recently upgraded its image classification tool to detect offensive gestures, extremist symbols, and even weapons in images. This tool aims to provide hiring managers with comprehensive insights into a candidate’s online presence.
While Ferretly delves into social media platforms, it also scans web pages and news articles to provide a holistic view of an individual’s online activity. After conducting a scan, Ferretly presents a detailed report highlighting risk indicators, flagged content, and behavioral insights.
### Serving a Global Clientele
Ferretly boasts customers in 32 countries and over 1,000 clients across various sectors, including big names like Deloitte, Blizzard Entertainment, and Paramount Global. The startup’s tools are utilized by nonprofits, public sector entities, and even political parties worldwide.
### Shaping the Digital Landscape
In a world where online actions have real-world consequences, Ferretly serves as a reminder that our digital footprint matters. The startup’s tools are not only used for employee screening but also for influencer vetting and brand alignment.
### Looking Ahead
With the fresh funding in hand, Ferretly plans to ramp up marketing efforts and further enhance its tools. The funding round was led by David Dickerson, chairman, and founder of Accurate Background, a leading provider of employment background screening services.
AI-powered and socially savvy, Ferretly is on a mission to revolutionize the way we vet and understand individuals in the digital age.
