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Amazon’s Alexa Fund, created in 2015 to support voice startups, is now expanding its horizons to invest in AI startups as well. With the rise of advanced language models and the introduction of Gen AI-powered Alexa+, along with a range of multimodal AI models, the fund is broadening its scope to include AI-enabled hardware and smart agents.
Investing in Innovation
The fund has recently backed four new startups in various areas:
– NinjaTech AI: An all-in-one AI company offering a chatbot with the ability to generate code, images, videos, conduct research, and schedule meetings.
– Hedra: An AI media company allowing users to create images, audio, and video through its studio.
– Ario: An AI-powered family management app for scheduling and task management.
– HeyBoss: A startup in the “vibe coding” category, enabling users to create websites, apps, games, or prototypes by describing them.
Amazon’s Cloud and AI Stack in Action
These startups not only benefit from Amazon’s cloud services and AI technology but also serve as a testing ground for the e-commerce giant. They gain early access to private APIs and SDKs, as well as opportunities to work with Amazon Business.
Supporting Innovation in AI
Other major companies in the AI space are also investing in promising startups to leverage their AI models. OpenAI, Anthropic, and Google are among those backing companies in various sectors.
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