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Amazon One Medical is expanding its telehealth services with the launch of upfront and low-cost treatment plans and medication delivery for several beauty and lifestyle concerns. Customers can get treatment plans and medication for men’s hair loss for as low as $16 per month, anti-aging skin care for $10 per month, and erectile dysfunction care for $19 per month. Other treatment plans include medication for motion sickness and eyelash growth. This move puts Amazon in direct competition with Hims & Hers, a direct-to-consumer telehealth company that offers treatment plans for a variety of health and wellness concerns like hair loss, erectile dysfunction, weight loss, and more for a monthly fee. Prime members will be able to see the price of their telehealth consultation and medication for their desired treatment before they move forward with care. An on-demand messaging visit costs $29 and a video visit costs $49. Amazon says customers only pay for the consultation and the medication, and that there aren’t any additional fees, expenses, or subscriptions needed other than Amazon Prime. After medication is prescribed, Prime members can have their medication delivered to them — in some cases within hours.
“This simple care experience was built to meet the needs of today’s customer,” said Dr. Vin Gupta, chief medical officer for Amazon Pharmacy, in a press release.
Tech and VC heavyweights join the Disrupt 2025 agenda
Thursday’s announcement marks Amazon’s latest efforts to accelerate its healthcare services. A few weeks ago, Amazon Pharmacy announced that it’s expanding its same-day delivery service to 20 more U.S. cities next year, including Boston, Dallas, Minneapolis, Philadelphia, and San Diego. Amazon will reveal the other 15 cities in the coming months. Amazon purchased primary care tech provider One Medical in 2022 to launch Amazon One Medical the following year. The company launched Amazon Pharmacy in 2020 after it purchased online pharmacy PillPack in 2018. Last year, Amazon launched RxPass, a service that offers Prime members in the U.S. as many generic versions of medications as they need for a $5 monthly fee.
