Apple CEO Tim Cook announced during the company’s third-quarter earnings call that Apple has sold a total of 3 billion iPhones since the product was first launched in 2007. It took Apple nine years to reach the milestone of selling the billionth iPhone in 2016, indicating a steady increase in popularity over the years.
Despite recent struggles in the stock market, with Apple falling behind Nvidia and Microsoft in terms of market value, the company had a stronger than expected performance in iPhone sales this quarter. Sales of the iPhone, which remains Apple’s flagship product, increased by 13% year-over-year, generating $44.6 billion in revenue. This accounted for nearly half of the company’s total revenue of $94 billion for the quarter.
However, this surge in iPhone sales may be temporary. Speculation suggests that the increase in sales could be attributed to concerns about potential tariff increases proposed by President Trump, prompting consumers to purchase iPhones sooner rather than later. Apple expert and Bloomberg managing editor Mark Gurman even suggested that misinformation about the potential cost of iPhones if produced in the U.S. may have contributed to the boost in sales.
