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After the recent Apple iPhone 16 event, the company unveiled a new type of offer for app developers called “win-back” offers in App Store Connect. These offers are aimed at targeting lapsed subscribers and encouraging them to return to apps or games they previously subscribed to. The offers can be displayed on various platforms within the app as well as in subscription settings, reaching users who may have downgraded their subscription or switched to the free tier.
With consumers becoming more mindful of their spending habits, companies like Netflix are introducing cheaper options to retain customers. The rise of subscription services has led to a phenomenon known as “subscription creep,” where costs slowly increase over time. Despite this, developers find subscriptions appealing for the steady income they provide and the reduced commissions they have to pay.
Now, developers have the opportunity to configure win-back offers by determining customer eligibility, regional availability, and discount type. These offers are set to be rolled out this fall, coinciding with the release of Apple’s latest mobile operating system, iOS 18. This update will allow for customization of the Home Screen, making apps that cater to this feature a prime candidate for win-back offers.
