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Bluesky CEO Jay Graber brought some humor to the SXSW stage this week, taking a swipe at Mark Zuckerberg without even mentioning Meta. Her T-shirt, with the phrase “Mundus sine Caesaribus” in Latin, poked fun at the billionaire founder’s own shirt from last year. Bluesky users loved it so much that the platform decided to sell replicas to support its developer community. The $40 shirt, available in sizes S – XL, sold out in just 30 minutes.

A World Without Caesars

Zuckerberg has compared himself to Julius Caesar in the past, hence the reference on Graber’s shirt. But while Meta may be a giant in the tech world, Bluesky’s decentralized platform offers a different vision of social media. Here, power is not concentrated in the hands of a few executives. Instead, any developer can contribute to the platform’s growth. Graber’s shirt isn’t just a dig at a competitor — it embodies Bluesky’s ethos of openness and freedom.

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Looking to the Future

At SXSW, Graber highlighted Bluesky’s commitment to independence. If someone were to try and take over the platform or make unpopular changes, users could simply fork off to a different application or even create a new one. This level of openness ensures that there will always be alternatives available. In a world where tech giants often dominate the landscape, Bluesky offers a refreshing alternative for those who crave a more democratic approach to social media.

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