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During the ongoing playoffs, Bluesky has announced that it is currently beta testing a new feature specifically for the NBA playoffs. This new feature involves a red border with a “live” designation appearing around posts from the NBA’s account while a game is in progress. Users can click on the NBA’s profile picture and be redirected to the event they are promoting, even if it means leaving Bluesky.
Bluesky, under its current venture capital ownership, does not rely on advertising for revenue like most other platforms. This allows Bluesky to direct users to watch sports elsewhere without the need to spend millions on licensing deals with sports leagues. The COO of Bluesky, Rose Wang, emphasized that the goal is to provide users with a platform to discover what’s happening, rather than trapping them within Bluesky.
In addition to NBA games, Bluesky will also be testing this feature for WNBA games. Investing in utility for sports fans is a smart move for Bluesky, as “Sports Twitter” continues to be a valuable resource for fans to engage in real-time discussions while watching games or following trade rumors. Some sports fans have already made the switch to Bluesky, while others are more hesitant to leave a platform with a larger user base discussing the latest sports news.
