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Social networking startup Bluesky is experiencing a surge of new users from the U.K. following controversial statements made by Elon Musk about the U.K. riots. Despite the increase in Bluesky signups and activity from U.K.-based accounts, Meta’s Threads remains better positioned to challenge Musk’s social network, X. The impact of U.K.-based users joining Bluesky is still relatively small compared to X and Threads, with X maintaining a significant lead in daily active users globally. However, in the U.K., X’s lead over Threads and Bluesky is narrower, suggesting a potential opportunity for competition to grow in the U.K. demographic over time.
