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The Consumer Electronics Show (CES) has become a key event for automakers, with GM, Ram, Chrysler, and Ford showcasing their latest innovations in electric and autonomous vehicles. However, this year, American automakers were notably absent, while Chinese brands like Zeekr and Wey took center stage. The shift in presence at CES reflects longer product cycles in the automotive industry and a reevaluation of ROI for automakers. Despite the absence of U.S. automakers, companies focused on automated driving, sensors, and software dominated the show floor.
