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DeepRoute.ai, a startup based in Shenzhen specializing in autonomous driving technology, recently secured a $100 million investment from Great Wall Motor. The company’s primary goal is to integrate its automated driving systems into a significant number of vehicles in China before Tesla’s anticipated launch next year.
Although DeepRoute did not publicly reveal the identity of its automaker supporter, reports from Chinese media outlets, as well as a press release, suggest that Great Wall Motor is behind the investment. Great Wall Motor is a major player in the Chinese automotive industry, with impressive new vehicle sales figures. The company is also expanding its presence in Europe, collaborating with BMW on the production of the next Mini EV hatchback.
Initially focused on Level 4 robotaxi research and development with the backing of Alibaba, DeepRoute shifted its strategy in 2022 to concentrate on developing Level 2+ and Level 3 autonomous technology. These levels of automation require human oversight, unlike Level 4 systems that can operate independently in specific conditions.
DeepRoute intends to utilize the funding to create end-to-end visual-language-action models, streamlining the process of interpreting visual and language inputs for driving decisions. Additionally, the company plans to explore opportunities for a future robotaxi business on a global scale and collaborate with additional automakers.
Facing competition from Tesla’s Full Self-Driving (FSD) system set to launch in China and Europe in early 2025, DeepRoute aims to equip approximately 200,000 vehicles in China with its ADAS by the end of 2025. The company’s first vehicle model featuring its system was introduced in August, with plans to expand to two more models by the end of the year.
DeepRoute adopts a business model where it charges automakers a technology licensing fee per vehicle and leverages collected data to enhance its AI capabilities for handling complex traffic scenarios.
