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Google has introduced its suite of AI-powered advertising tools in India, following the repeal of the “Google tax.” This move has made the South Asian market more appealing to global tech companies selling online ads.
### AI-Powered Tools for Indian Marketers
At a local Marketing Live event, Google unveiled its AI-powered tools for Indian marketers. One of these tools, “Generated for You,” within Product Studio, identifies relevant content opportunities across shopping catalogs and pre-generates images and videos via AI. Another tool, Smart Bidding Exploration, uses AI to find newer, qualified leads in search campaigns.
### Enhancing Search Campaigns with AI Max
Google introduced AI Max for Search Campaigns, aiming to improve search ad campaign performance by identifying more relevant search queries. Indian online marketplace Cashify saw a 15% increase in conversions and a 12% reduction in customer acquisition costs after deploying AI Max.
### Expanding Ad Opportunities
Google announced that ads will start appearing on AI Overviews in India and introduced shoppable connected TV ads on YouTube. YouTube Shorts has also gained significant traction in India, with 87% of Indian consumers watching YouTube or Shorts as part of their shopping journey.
### Growing Digital Advertising Market in India
With India’s digital advertising market projected to grow over 20% year-over-year, Google sees India as a thriving digital ecosystem. The company aims to bring innovations to India faster, acknowledging the country’s large user base actively engaging with their products.
### Supporting Local Campaigns
Google’s newly launched features support Hindi language and introduce state-level urban and rural audience filters for Indian advertisers. These enhancements aim to improve local campaign compatibility and enable more granular media planning, buying, and reporting.
India remains a key market for Google, with consistent growth in ad revenues. In fiscal year 2024, Google’s ad revenue in India increased significantly, reflecting the country’s importance in the company’s overall strategy.
