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A group called the Independent Publisher Alliance has lodged an antitrust complaint with the European Commission against Google’s AI Overviews, as reported by Reuters.
The complaint alleges that Google is using web content for its AI Overviews in Google Search in a way that is detrimental to publishers, including news publishers, resulting in loss of traffic, readership, and revenue.
Google’s AI-generated summaries at the top of search results have been causing significant traffic declines for news publishers, despite some initial inaccuracies. The feature continues to grow, impacting publishers who feel they have no choice but to participate.
Google responded by stating that the new AI features in Search provide more opportunities for content and businesses to be discovered. The company also argued that claims about traffic declines are often based on incomplete data and that fluctuations in traffic are normal.
This antitrust complaint highlights the growing tensions between tech giants and content creators, as AI technology evolves and reshapes how information is accessed and consumed online.
