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Google has announced the rollout of a new AI-powered business-calling feature in the United States. This feature uses artificial intelligence to call local businesses on behalf of users, collecting information about availability and pricing without the need to pick up the phone. The company began testing this feature earlier this year with users who participated in Search Labs experiments.
To use this feature, users simply need to search for a specific service, such as “pet groomers near me,” and then select the option to have AI check pricing. By answering a few questions about the type of pet, services needed, and desired appointment times, users can easily access information from different local businesses.
It’s important to note that Google ensures transparency by having the automated system identify itself as calling on behalf of a user. This move comes after previous backlash regarding a similar feature that simulated human speech without proper disclosure.
In addition to the business-calling feature, Google is enhancing its AI Mode in Search with the introduction of Gemini 2.5 Pro for Google AI Pro and AI Ultra subscribers. This model excels at advanced reasoning, math, and coding questions, allowing subscribers to ask complex and multi-part questions via an AI interface.
Furthermore, Google is introducing a new “Deep Search” feature in AI Mode, which aims to save subscribers time by conducting in-depth research and providing comprehensive reports in minutes. This feature is particularly useful for tasks like job searches, hobbies, or making significant life decisions.
Overall, Google continues to expand the capabilities of AI Mode, offering users advanced features and tools to enhance their search experience. With these updates, Google is positioning itself as a leader in AI technology and innovation.
