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Last year, Apple’s WWDC keynote highlighted the company’s ambitious strides in AI. This year, the focus shifted to updates on operating systems, services, and software, introducing a new aesthetic called “Liquid Glass” and a new naming convention.
### Visual Intelligence
Apple’s AI-powered image analysis technology, Visual Intelligence, allows users to gather information about their surroundings. From identifying plants in a garden to recognizing a jacket someone is wearing, this feature is truly innovative.
### ChatGPT Comes to Image Playground
ChatGPT has been integrated into Image Playground, allowing users to generate images in various styles such as “anime,” “oil painting,” and “watercolor.” The app can also create additional images based on prompts from users.
### Workout Buddy
Apple’s latest AI-driven workout coach uses a text-to-speech model to deliver encouragement during exercise sessions. It provides feedback on key moments like fastest mile and average heart rate, making workouts more engaging.
### Live Translation
Apple Intelligence powers a new live translation feature for Messages, FaceTime, and phone calls. It automatically translates text or spoken words into the user’s preferred language in real time, enhancing communication.
### AI Helps with Unknown Callers
Apple introduced two new AI-powered features for phone calls: call screening and hold assist. These features help users manage unknown calls and wait times more efficiently, improving the overall calling experience.
### Poll Suggestions in Messages
A new feature allows users to create polls within the Messages app, with Apple Intelligence suggesting polls based on conversation context. This feature simplifies decision-making in group chats.
### AI-powered Shortcuts
The Shortcuts app now offers AI capabilities, enabling users to select AI models for features like AI summarization. This enhances the functionality of the app, making it more useful for everyday tasks.
### Contextually Aware Spotlight
An update to Spotlight on Mac incorporates Apple Intelligence to provide contextually relevant suggestions for user actions. This feature enhances the search experience, making it more personalized and efficient.
### Foundation Models for Developers
Developers now have access to Apple’s AI models offline through the Foundation Models framework. This allows them to integrate more AI capabilities into their apps and create innovative features that leverage Apple’s existing systems.
### Apple’s AI-powered Siri Setback
Despite the exciting advancements, the disappointment came from the delay in AI-powered features for Siri. Attendees were eager for updates on Siri’s capabilities, but Apple’s SVP of Software Engineering announced that more information won’t be available until next year. This setback raises questions about Apple’s strategy for the voice assistant in a competitive market.
Overall, Apple’s AI announcements at WWDC 2025 showcase the company’s commitment to innovation and improving user experiences across its ecosystem.
