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Humanz, a cutting-edge marketing platform for content creators and brands, has officially made its debut in the U.S. market, as announced by the company on Thursday.
Expanding Horizons
Initially launched in Israel back in 2017, Humanz has quickly gained momentum in various global markets, spanning Europe, Latin America, South Africa, and the Middle East. With a network of over 300,000 content creators and more than 15 million successful collaborations under its belt, Humanz has contributed to nearly $500 million in sales.
The Power of Influence
In today’s marketing landscape, influencer marketing has emerged as a dominant force, estimated to be a $250 billion industry. This surge in demand for marketing tools tailored to content creators is precisely what Humanz aims to meet with its U.S. expansion.
Empowering Collaboration
At the core of Humanz’s platform is the ability for brands to create and launch campaigns, while influencers can bid and apply to participate. Offering a range of tools such as a talent discovery hub, campaign builder, and real-time ROI insights, Humanz fosters direct communication between brands and creators.
The AI Advantage
Utilizing advanced AI technology, Humanz analyzes social media profiles to generate detailed influencer profiles and predict conversion rates, enabling brands to identify the best collaborators for their specific needs. This predictive model has been pivotal in solidifying Humanz’s position as market leaders.
A Bright Future Ahead
With a growing community of 3,000 influencers and partnerships with major brands like Google, L’Oréal, and McDonald’s, Humanz is poised for further success in the U.S. market. The platform continues to innovate, with new features tailored for creators and plans to roll out a tool ensuring swift payment processing for influencers.
Looking Ahead
As Humanz gears up for global expansion, the platform remains free for all users, with a 10% commission fee on influencer payments. With $17 million in funding secured thus far and plans for a Series B funding round on the horizon, Humanz is set to revolutionize the influencer marketing landscape.
