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Instagram has rolled out a new feature allowing creators to connect multiple reels in a series, according to TechCrunch. This new capability, already present on TikTok, simplifies the process for viewers to follow and discover related content.
Now, creators can link a series of videos together, eliminating the need for viewers to scroll or search for different parts. For example, if a creator is sharing a story in multiple parts, they can easily link them for a seamless viewing experience.
This feature not only benefits storytelling but also helps in organizing similar videos. For instance, creators can group together related content like baking fall recipes for easier access.
Creators can link reels together while adding captions or through the overflow menu on previously shared reels. Once linked, viewers can navigate to the next reel with a new button at the bottom left of the reel.
Instagram states that this highly requested feature will enhance storytelling, keep audiences engaged longer, and potentially increase watch time. It may also aid in converting casual viewers into followers.
While this feature may seem minor, it is a valuable addition for both creators and viewers, making it simpler to find and follow content on the platform.
