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Labubu isn’t just any plush monster toy, it’s on its way to becoming a billion-dollar business!
Pop Mart’s Monster Success
Pop Mart recently revealed its financial results for the first half of 2025, showing just how crazy popular Labubu and the Monsters series really are. With a revenue of $670 million in the first half alone, Labubu is set to hit over $1 billion by the end of the year. That’s a whopping 688% increase from last year, surpassing even the sales of iconic toys like Barbie and Hot Wheels.
The Rise of Labubu
These quirky toys are sold in mystery “blind box” format by the Chinese company Pop Mart. They gained international fame when BLACKPINK’s Lisa declared her love for the adorable monsters. Soon, celebrities like Cher, Kim Kardashian, and Paris Hilton were flaunting their Labubu toys, turning them into must-have accessories.
The Hype is Real
These 10-year-old, myth-inspired characters have become as sought after as a Telfar bag in 2020. Good luck getting your hands on one of these coveted keychain creatures!
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