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Meta has officially launched Edits, a video-creation app similar to CapCut. Edits is now available globally on iOS and Android, offering creators the ability to generate video ideas, explore new content inspirations, and utilize effects and AI tools. At its initial release, all features of the app are accessible for free, although Instagram head Adam Mosseri hinted at potential paid features in later versions.
Capitalizing on the temporary absence of CapCut from U.S. app stores during the TikTok ban, Meta introduced Edits in response to uncertain future prospects for TikTok in the U.S. The new app aims to divert creators from CapCut towards Edits for short-form content creation across various platforms, including Instagram, Facebook, and competitors like TikTok and YouTube Shorts. One notable distinction is that Edits allows watermark-free video exports, unlike CapCut’s requirement for a Pro version subscription.
Edits offers tools such as “Ideas” for brainstorming video concepts, “Projects” for organization, and “Inspirations” for trending audio exploration. Additional features include a “Green screen” for background replacement, a “Timeline” for clip arrangement, automatic captions, and music from Instagram’s library. AI capabilities enable turning static images into videos through the “Animate” feature, while precision tracking is achievable with the “Cutouts” tool.
Creators can share their finalized videos directly to Instagram or Facebook, or export them for other platforms. Insights within Edits provide content strategy feedback and distribution insights. Future updates will introduce a “Modify” tool for AI-based video adjustments, a “Keyframes” feature for precise clip editing, collaboration options for feedback, new fonts, animations, transitions, voice effects, filters, sound effects, and music choices.
