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Meta has taken legal action against the developer of the AI app Crush AI, which allegedly displayed numerous ads on Meta’s platforms. The lawsuit, filed in Hong Kong, accuses Joy Timeline HK of bypassing Meta’s review process to promote AI nudify services. Despite Meta’s efforts to remove these ads, Joy Timeline HK persistently continued to advertise on the platform.
Challenges of AI Nudify Apps on Social Media Platforms
Crush AI used generative AI to create explicit images without consent, running over 8,000 ads for its “AI undresser” services on Meta in early 2025. The app evaded scrutiny by setting up multiple advertiser accounts and frequently changing domain names. Social media companies like Meta struggle to moderate AI tools, making their platforms unsafe, especially for minors.
New Measures to Combat AI Nudify Services
Meta has developed technology to identify ads for AI nudify services, even without explicit content. The company is using matching technology to detect and remove copycat ads quickly. Additionally, Meta has expanded its list of flagged terms, phrases, and emojis to address this issue effectively.
Collaborative Efforts and Legislative Support
Meta is disrupting networks promoting AI nudify services and sharing information through the Tech Coalition’s Lantern program to prevent online exploitation. The company also supports legislation empowering parents to oversee their teens’ app downloads. Meta’s advocacy includes backing the US Take It Down Act and collaborating with lawmakers to implement it.
