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Barbie-maker Mattel and OpenAI have joined forces to introduce generative AI to toy-making and expanding IP repackaging.
A New Collaboration
This partnership marks a new frontier for OpenAI, venturing into the realm of toymaking. Mattel, known for its iconic toys, is expanding into entertainment with movies and digital gaming.
AI-Powered Products
Details of the collaboration are still scarce, but both companies plan to unveil their first “AI-powered product” soon with a focus on enhancing fan engagement in a safe and responsible manner.
Innovation in Play
Mattel employees will gain access to OpenAI tools like ChatGPT Enterprise for product development and creative ideation. This collaboration aims to leverage AI technology to innovate and expand the reach of Mattel’s brands.
