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As scrutiny around Apple’s and Google’s app store fees continues, Roblox is now giving users 25% more game currency, Robux, for purchases made on the web or with gift cards. This move aims to avoid the markups associated with in-app purchases on Apple and Google platforms.
Encouraging Web Purchases
Roblox is looking to provide more value to its user and creator communities by offering increased rewards for web purchases. This change is not a holiday promotion but a long-term strategy to benefit users.
Positive Feedback
Epic Games’ CEO, Tim Sweeney, praised Roblox’s decision to challenge Apple’s fees. He hopes that this move will lead to more apps directing users to web-based payments and passing on the savings.
Expanding Opportunities
With Epic Games launching its store in the EU and companies exploring alternative app stores on iOS, the landscape of app purchases is evolving. Startups like Appcharge are also helping developers sell games outside of traditional app ecosystems.
In conclusion, Roblox’s decision to boost in-game currency for web purchases is a step towards providing more value to users while navigating the challenges of app store fees.
