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In April 2025, Slate Auto emerged from stealth mode, causing a stir in the automotive industry. This startup, supported by Jeff Bezos, aimed to produce an affordable, customizable electric pickup truck. Operating in secret for three years in Troy, Michigan, Slate Auto positioned itself right in the backyard of major automakers like Ford and General Motors.
TechCrunch broke the news in early April, unveiling the company’s involvement with the Amazon founder and its unique business model. As Slate Auto prepared for its official debut in late April, prototypes of its electric truck began appearing across California.
Slate Auto stands out in the U.S. EV sector, known for bankruptcies and product failures. While its backers, executive team, product, and business model show promise, challenges lie ahead as the company moves towards production in late 2026.
Inside the EV Startup Supported by Jeff Bezos
In April 8, after a year-long investigation, TechCrunch uncovered Slate Auto, a secretive EV startup backed by Jeff Bezos and LA Dodgers owner Mark Walter. Unlike other EV companies, Slate focused on developing a low-cost electric pickup truck starting at $25,000.
Slate Auto’s Pickup Truck Spotted in the Wild
On April 10, a photo of Slate’s electric truck surfaced on social media, confirming the existence of Slate’s prototype at a design center in Long Beach, California.
An EV that Can Change like a ‘Transformer’
By April 21, Slate showcased concept versions of its EV on public streets, revealing the vehicle’s modular and customizable capabilities akin to a “Transformer.”
The Analog EV Pickup Truck that is Decidedly Anti-Tesla
On April 24, Slate unveiled its customizable electric pickup truck at a launch event in Long Beach, California, priced under $20,000. The truck’s base version featured minimal amenities but promised extensive customization options.
A Former Indiana Printing Plant Eyed for EV Truck Production
On April 25, Slate identified a former printing plant in Warsaw, Indiana, as the site for its truck factory, marking progress towards production.
Slate Auto Crosses 100,000 Refundable Reservations in Two Weeks
By May 12, Slate surpassed 100,000 refundable reservations for its affordable EV truck, signaling widespread interest in the company’s vision.
Slate Auto Drops ‘Under $20,000’ Pricing after Trump Administration Ends Federal EV Tax Credit
In July 3, Slate adjusted its pricing strategy after the Trump administration’s decision to end the federal EV tax credit, impacting the startup’s plans for an under $20,000 starting price.
Why this LA-based VC Firm was an Early Investor in Slate Auto
On July 8, details emerged about Slate’s early investors, including Los Angeles-based Slauson & Co., shedding light on the company’s funding rounds and support from key players in the industry.
