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Snapchat Introduces Ads to Chat Tab
Snapchat announced on Tuesday that it will now be including ads in the app’s main Chat tab. This new feature, called “Sponsored Snaps,” will allow advertisers to reach users directly in their chat feed, alongside messages from friends.
New Ad Placements on Snap Map
In addition to Sponsored Snaps, Snapchat is also launching “Promoted Places” on Snap Map. This feature will enable national brands like Disney, McDonald’s, and Taco Bell to showcase all of their locations to users, providing a new way for people to discover businesses and attractions.
Despite having over 850 million users, Snapchat has faced challenges in growing its advertising business at the same pace as its competitors. By introducing ads to the Chat tab and Snap Map, the company aims to boost its revenue potential and address investor concerns about its slower advertising growth.
