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Spotify is stepping up its game in the podcast world, introducing new features to make podcasts more visible on the app. The company is facing off against Apple and YouTube in the battle to become the top podcast streaming destination.
Podcast Recommendations and Following Feed
Spotify will now recommend podcasts on its Home page and offer a Following feed to keep you updated on the latest episodes of your favorite shows. Podcast creators will also have new tools to engage with fans through comments and recommendations.
New Features for Podcast Creators
Creators will soon be able to link to other content mentioned in their episodes, such as songs, audiobooks, and playlists on Spotify. They can also interact with fans using emoji reactions in the comments section.
Despite these efforts, YouTube is still leading the way in the U.S. as the preferred platform for podcast listeners. However, early feedback on Spotify’s new features shows increased engagement with podcasts, with users saving and liking shows more than before.
