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Spotify recently announced plans to display public play counts on all podcasts to attract new fans. However, podcasters criticized the move, stating that it would favor shows with large audiences and make smaller ones less appealing.
In response to the feedback, Spotify revised its approach. Play counts will now only be visible for shows with a minimum of 50,000 plays, updating at specific milestones like 100,000 or 1 million plays.
According to a blog post by Spotify, the company intends to implement these changes in the upcoming week to provide better insights for creators and a clearer experience for fans.
Background
Podcasting platforms have traditionally not disclosed public indicators of a show’s popularity. This lack of transparency has been a distinguishing factor for creators in the podcasting medium, leveling the playing field for niche content producers.
Despite the ambiguity of play metrics across different platforms, efforts are being made to establish a clear standard. The Interactive Advertising Bureau (IAB) collaborates with podcast platforms to define what constitutes a “play,” enhancing consistency for deals between podcasters and advertisers.
Spotify clarified that play counts reflect the number of times people actively engage with content, distinguishing them from streams and downloads, which require at least 60 seconds of engagement to count.
