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Newsletter subscription platform Substack is making a strategic move by utilizing an option on the U.S. App Store that allows users to make purchases outside of Apple’s in-app purchasing system. This new functionality comes as a result of changes to the App Store’s rules following Epic Games’ antitrust lawsuit against Apple.
### Providing More Options for Users
Many top apps, such as Spotify, Patreon, and the Amazon Kindle app, have already started offering in-app purchase links that direct users to their own websites. Substack is now joining this trend, giving users the choice to make purchases through Apple’s in-app payments system or through external web options within the app itself. By doing so, Substack aims to benefit both the company and its consumers, allowing for reduced pricing and eliminating the need to pay Apple a commission on web sales.
### Adjusting Prices for Fair Compensation
To ensure fairness in compensation for creators, Substack will automatically adjust the prices of subscriptions made through the iOS app to account for Apple’s fees. This adjustment allows creators to receive the same amount of money as they would from web subscriptions. Additionally, Substack is offering migration tools to help creators access billing information for Apple-managed subscriptions in case they decide to leave the platform.
### Moving Forward with New Payment Options
The introduction of external payment options will apply to new Substack subscriptions, while existing subscriptions will continue to operate under the previous system. While these changes only affect the U.S. market for now, Substack is considering whether to implement similar adjustments in the EU and U.K. as well. Despite challenges posed by Apple’s App Store rules, Substack remains committed to providing a diverse range of payment options for its users.
