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The Lumon Terminal Pro, the computer featured in Apple TV’s popular series “Severance,” has made its appearance on Apple’s retail website. While browsing Apple.com, customers will come across the new device with a red “New” label when exploring the available Mac computers for sale.
But for all the “Severance” fans out there, the Lumon Terminal computer is not actually available for purchase. Its presence on the retail website serves as a promotional tool for Apple’s streaming service, Apple TV+, which offers a free three-month trial with any Mac computer purchase. This streaming service is part of Apple’s expanding services business, contributing to the company’s record-breaking gross margin.
With its strong pop culture appeal, Apple has been actively promoting “Severance,” now the most-watched TV series on Apple, through various official tie-ins. These include free e-books on Apple Books, a “Severance” podcast hosted by Ben Stiller and Adam Scott, a LinkedIn profile for the fictional company Lumon Industries from the show, a “Severance”-themed playlist, an NYC pop-up event, and more.
Recently, Apple also highlighted how one of the show’s editors, Geoffrey Richman, utilizes an iMac, Mac mini, and MacBook Pro to work on the series, whether on set, at home, or while traveling. Alongside the listing for the Lumon Terminal Pro, there is a link to a short film providing a glimpse into his editing process.
Explore the online world of Apple TV’s ‘Severance’ in this exciting article.
