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Uber is making a strategic move into India’s B2B logistics market by partnering with a government-backed nonprofit. This collaboration aims to challenge the dominance of e-commerce giants like Flipkart and expand digital commerce in the country.
Expanding B2B Logistics Services
Uber will soon launch its B2B logistics service through the Open Network for Digital Commerce (ONDC). This partnership will allow businesses on the network to access on-demand logistics through Uber’s extensive driver network. Initially focused on food deliveries, the service plans to expand to include e-commerce, grocery, pharmacy, and healthcare logistics.
Competition and Growth
Uber’s entry into B2B logistics in India comes as the company seeks to diversify its business offerings in the country. With the Indian logistics market projected to grow significantly in the coming years, this move positions Uber to capitalize on the growing demand for efficient logistics services. Despite facing competition in the ride-hailing market, Uber’s foray into new domains like logistics is expected to solidify its presence in India.
