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Three years ago, Colgate-Palmolive’s chief supply chain officer orchestrated a “logistics blitz” to improve the movement of products globally. With the help of Uber Freight’s Insights AI, Colgate-Palmolive tackled the challenge of managing large amounts of data efficiently. The AI solutions offered by Uber Freight aim to make a significant impact on the bottom line of both blue-chip customers and other shippers, leveraging its knowledge base and relationships built over eight years.
Uber Freight’s Evolution and Emphasis on AI
Uber Freight initially started as a brokerage business model in 2017 but has evolved into a service provider for global shipping companies. Founder Lior Ron, with a background in AI, saw the potential in digitizing the physical universe and believed in the transformative role of technology in supply chain management. Uber Freight’s journey towards incorporating advanced generative AI capabilities faced challenges but has now achieved an accuracy rate of 98%, driving real business outcomes.
AI Enhancing Supply Chain Insights
The Insights AI model developed by Uber Freight allows customers to access valuable insights related to their supply chain quickly and accurately. Customers can request specific information, such as the worst-performing origin points or shipments to specific locations, with the model providing optimal combinations of price, precision, and performance. This AI-driven approach enables customers to gain insights rapidly and accurately, bypassing the traditional lengthy processes of data analysis and presentation.
“What do you want to know?”
Uber Freight partnered with Colgate-Palmolive to trial Insights AI and new tools to increase efficiency. Colgate-Palmolive already offers AI models to employees and conducts mandatory training on AI ethics. Insights AI helps identify carriers not meeting shipment obligations, allowing for quick solutions. The next step with AI involves proactive solutions, such as alerts for cost-saving or faster shipment options. Colgate-Palmolive’s CFO is pleased with the logistics cost reduction thanks to Uber Freight.
