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YouTube Music is celebrating its 10-year anniversary by introducing new features that bring it closer to its competitor, Spotify, and others. Among the updates are “Taste Match” playlists, similar to Spotify Blend, which combine the interests of multiple users. Additionally, users will now receive notifications about upcoming releases, merchandise, and concerts. Partnering with Bandsintown allows fans to discover concerts while watching videos and Shorts on YouTube.
### Closing the Gap with Spotify
These new additions not only help YouTube Music catch up with Spotify but also extend the social networking features of YouTube to the music service. The platform now boasts a catalog of over 300 million tracks, including studio recordings, live performances, remixes, and covers – surpassing Spotify’s 100 million tracks. Furthermore, YouTube Music offers over 4 billion user-generated playlists, with 1.8 billion of them being public.
### Personalized Playlists and Social Interaction
With the introduction of Taste Match playlists, users can create a daily updated playlist based on everyone’s music tastes. Users can now leave comments on albums and playlists, enhancing the social experience of music listening. Fans can earn loyalty badges like “First to Watch” or “Top Listener,” with more badges in the pipeline. Artists can also aim for milestones in music video views, such as 100,000, 1 million, or even 1 billion views.
YouTube Music’s subscriber base has grown from 100 million in February 2024 to over 125 million combined across YouTube Music and YouTube Premium by March 2025, including trial users. This growth showcases the platform’s continuous evolution and dedication to providing an engaging music experience for its users.
