When Daniel Saks, former co-CEO of AppDirect, received a LinkedIn message from billionaire Michael Dell, he never expected it to be real. But it was. This encounter taught him a valuable lesson for his new venture, Landbase: recognition leads to responses.
Automating Outreach Marketing
Landbase, founded by Saks, utilizes AI for “vibe GTM,” automating outreach marketing. Recently, it announced a $30 million Series A co-led by Sound Ventures and Picus Capital. The product, powered by OpenAI’s GPT-40 model, aims to improve campaign success by building trust with recipients.
130 VCs Express Interest
After raising $12.5 million in seed funding, Landbase caught the attention of over 130 VCs, including Sound Ventures. Impressively, within weeks, Saks arranged 50 meetings with top VCs for the Series A round. Ashton Kutcher’s suggestion redefining their marketing tagline sealed the deal with Sound Ventures.
Despite raising $42.5 million, Landbase faces stiff competition in the market. However, Saks believes in differentiation by not replacing humans with AI, targeting SMBs, and offering a freemium model for campaign automation. With a subscription cost of about $3,000 a month, Landbase aims to revolutionize outreach marketing for businesses of all sizes.
