Google’s AI Mode now available in the US, offering deeper research and comparison shopping

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Google has announced that its AI Mode feature, which allows users to ask complex questions via an AI interface, will be rolling out to all users in the United States this week. This move comes after the feature was introduced at the Google I/O 2025 developer conference.

Expanding on the existing AI Overviews feature, AI Mode aims to enhance the search experience by providing more in-depth and accurate information. Despite some initial challenges with AI-generated summaries, Google has seen widespread adoption of AI Overviews, with over 1.5 billion monthly users utilizing the feature.

Enhanced Capabilities

As AI Mode becomes more widely available, Google is highlighting several new capabilities, including Deep Search. This feature allows for detailed research by issuing multiple queries to provide comprehensive and well-researched answers, complete with links for further exploration.

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Another exciting addition to AI Mode is the virtual “try it on” option for apparel shopping. By uploading a picture, users can see themselves wearing different items, taking into account 3D shapes and fabric types. This feature will be rolling out in Search Labs soon.

Future of Search

Google’s AI Mode represents the company’s vision for the future of search, as it aims to provide users with advanced tools for research, comparison shopping, and more. With features like personalized search results and real-time visual search capabilities, Google is at the forefront of AI-powered search technology.

In the coming months, Google plans to introduce even more features, such as complex data analysis for sports and finance queries, as well as leveraging Project Mariner for time-saving actions. AI Mode will continue to evolve and improve, offering users a more efficient and personalized search experience.

With these advancements in AI technology, Google is reshaping the way we search and interact with information online, making it easier and more convenient for users to find what they’re looking for.

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