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Misfits Market acquires The Rounds, expanding offerings and partnerships
Misfits Market recently acquired household restocking service The Rounds, allowing them to introduce over 250 new items to their inventory. This acquisition enables Misfits Market to diversify into additional categories like cleaning supplies and paper products. To transition The Rounds customers, Misfits Market offers a $30 credit and a one-year subscription to Misfits+ membership.
The Deal and Future Plans
The terms of the acquisition deal remain undisclosed, with potential layoffs still under consideration. Misfits Market looks to collaborate with former partners of The Rounds, such as major multifamily operators. The company aims to strengthen its position in the industry through this acquisition and is interested in further mergers and acquisitions as part of its growth strategy.
Second Acquisition and Company Background
This acquisition marks Misfits Market’s second, following its previous purchase of Imperfect Foods in 2022. Founded in 2018, Misfits Market specializes in delivering imperfect produce that would otherwise go to waste. The Rounds, established in 2019, focuses on sustainable grocery delivery using reusable packaging. Combined, the companies have saved millions of pounds of food and packaging waste, emphasizing their commitment to reducing waste and promoting sustainability.
