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Tumblr users are experiencing issues with their content being incorrectly flagged as “mature,” impacting the visibility of their posts. The problem, suspected to be caused by AI-based automation, has led to various types of content being falsely flagged, from cat GIFs to artwork. Similar problems have been seen on other social media platforms recently, with suspicions of AI moderation being the root cause. Tumblr is working on improving its content filtering systems following user feedback, though the exact cause of the flagging issues remains unclear. Staffing changes at Tumblr since its acquisition by Automattic in 2019 may also be contributing to the problems.
