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Google is introducing a new subscription plan called Google AI Ultra, consolidating its AI products into one comprehensive offering. This new plan, unveiled at Google I/O 2025, provides the highest level of access to Google’s AI-powered applications and services. Priced at $249.99 per month, AI Ultra includes innovative features such as the Veo 3 video generator, the Flow video editing app, and the upcoming Gemini 2.5 Pro Deep Think mode.
The Cutting Edge of AI Technology
According to Josh Woodward, VP of Google Labs and Gemini, AI Ultra is designed for individuals seeking to stay at the forefront of Google’s AI advancements. As a U.S.-only subscription for now, AI Ultra joins a market of premium AI subscriptions, following the footsteps of offerings like ChatGPT Pro and Claude Max.
Enhanced Features and Benefits
Subscribers to AI Ultra will benefit from additional features beyond the core AI applications. These include higher limits in Google’s NotebookLM platform, integration with Whisk image remixing app, access to Gemini chatbot in Chrome, agentic tools powered by Project Mariner, YouTube Premium, and 30TB of storage across Google Drive, Google Photos, and Gmail.
Furthermore, the introduction of Agent Mode will enhance desktop functionalities by enabling web browsing, research capabilities, and integration with Google apps for specific tasks. Google aims to provide a comprehensive suite of tools and services through the AI Ultra subscription, catering to users with a keen interest in cutting-edge AI technology.
In conjunction with the launch of AI Ultra, Google is transitioning its existing Google One AI Premium plan to Google AI Pro. This updated plan offers exclusive features and higher rate limits for products like Flow, NotebookLM, and the Gemini app. Subscribers to AI Pro will also enjoy early access to Gemini in Chrome and real-time speech translation in Google Meet, with plans to expand language support in the future.
Overall, Google’s AI Ultra subscription presents a premium offering for individuals eager to explore the latest advancements in AI technology and leverage a comprehensive suite of AI-powered tools and services.
