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The latest generative models are impressive, but will they really revolutionize the way movies and TV shows are created? According to filmmaking and VFX experts, not in the immediate future. However, they believe that the long-term changes could be beyond our wildest imagination.
### The Limitations of AI in Filmmaking
During a panel at SIGGRAPH in Denver, Nikola Todorovic, Freddy Chavez Olmos, and Michael Black discussed the potential of generative AI and other systems to change the landscape of media creation. They agreed that while the usefulness of these tools may be questioned now, rapid innovation could lead to radical changes in the future.
Todorovic highlighted the misconception that AI is a simple solution for creating VFX shots, emphasizing the importance of editability in the filmmaking process. Black pointed out the difficulty of using language to describe visual creation, highlighting the limitations of text-based prompt systems for imagery.
### The Democratization of Filmmaking Through AI
Chavez Olmos shared his perspective on how AI expertise is becoming more widely accessible, potentially providing opportunities for filmmakers outside traditional hubs like LA. However, Black expressed concerns about the quality of content produced by inexperienced users, cautioning that not everyone will be able to create compelling films with AI tools.
### The Future of Entertainment with AI
Black envisioned a new genre of entertainment that blends elements of video games, films, and real-life experiences, emphasizing the shift from passive to interactive storytelling. Chavez Olmos predicted a gradual acceptance of AI-generated imagery and actors, comparing it to past reactions to CGI-heavy films like “Final Fantasy” and “The Polar Express.”
### The Importance of Storytelling
Despite the advancements in AI technology, Black emphasized that storytelling and emotional connection are paramount in creating engaging entertainment. He highlighted the impact of human actors in inspiring audiences and emphasized the enduring appeal of genuine human performances.
As AI continues to evolve, filmmakers are exploring new possibilities for storytelling and visual creation, paving the way for a future where technology and creativity intersect in unprecedented ways.
