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Instagram has announced a new feature that allows users to listen to previews of songs shared from Spotify directly on their Stories. Previously, users could share Spotify songs to their Stories but without sound, only providing a link to the song on the streaming platform. Now, viewers can listen to a preview of the song within the Instagram app itself, making it easier to share and discover music without leaving the platform.
This update comes shortly after Instagram introduced a similar capability for Instagram Notes, allowing users to stream songs from Spotify directly to their Notes for followers to see their music preferences in real time. These new features aim to position Instagram as a hub for music discovery and increase user engagement on the app. Additionally, the platform is rolling out new fonts for Stories and Reels, starting with a font inspired by singer and songwriter Rosalía’s handwriting.
The introduction of these music features could help Instagram compete with platforms like TikTok, which currently dominates the space and influences music charts globally. By enhancing music discovery and sharing capabilities, Instagram is striving to keep users engaged and entertained within the app.
