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As the U.S. Election Day approaches, social networking startup Bluesky, backed by new capital, aims to establish itself as a trusted, fact-checked alternative to Elon Musk’s X platform. While X is known for Musk’s support of the Trump campaign, Bluesky has attracted disgruntled former Twitter users who disagree with the platform’s new direction, leading to a left-leaning user base. With the U.S. elections looming, Bluesky faces a significant test in its ability to combat potential misinformation that could mislead users during this critical national event, including posts intended to disrupt the voting process or leverage new technologies like AI to confuse the public.
Bluesky’s Position in the Market
Bluesky has capitalized on the demand for a real-time social network that prioritizes political discussions, unlike Meta’s Threads app, which has distanced itself from politics. This strategic positioning, coupled with dissatisfaction over X’s recent changes to the block function, may attract more users to Bluesky as an alternative platform.
Election Safety Measures and Moderation
To manage election-related operations, Bluesky appointed Aaron Rodericks, a former Twitter leader with experience in ensuring election safety. The team at Bluesky is preparing for the U.S. presidential election by reviewing content for potential misinformation and unauthorized claims. Users can report misleading or urgent content to Bluesky’s moderation service, which will prioritize election-related reports. The platform aims to remove content that encourages disruptions in the voting process and plans to label posts with misleading voting information.
Future Plans and Decentralization
Bluesky’s commitment to election safety extends beyond Election Day, with plans to address disruptions to the peaceful transition of power. The company reserves the right to introduce additional safeguards if necessary. Unlike X and Threads, Bluesky offers a decentralized approach, allowing users to run their own Bluesky server and moderation service. This model gives users more control over their online experience, empowering them to shape their feed according to their preferences. Additionally, Bluesky has expanded its moderation team to accommodate the growing user base, reflecting its commitment to maintaining a safe and reliable platform for its community.
