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With the possibility of a U.S. TikTok ban still looming, the popularity of short-form video content continues to rise. TED, the well-known non-profit organization famous for its TED Talks featuring prominent figures like Bill Gates, Elon Musk, Jeff Bezos, and the late Pope Francis, has now entered this space with its new feature, “TED Shorts.”
TED Shorts, available on both iOS and Android devices, offers users a swipeable vertical feed with short snippets of TED Talks and original content. Powered by Genuin, a platform for generative video experiences, the feature uses AI to curate personalized video selections based on individual interests and trending topics.
The introduction of TED Shorts marks a notable update to the app, which has not seen significant changes in its 15-year history. This new feature allows users to discover highlights of their favorite speakers before committing to full-length videos, fostering community engagement within the TED app for the first time.
With a substantial following on various social media channels, including YouTube, TikTok, and Instagram, TED aims to meet the growing demand for short video content and enhance its growth. The company plans to continue evolving TED Shorts to cater to user needs and explore new ways to enhance community building across platforms.
